Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. It is striking that in this moment of global integration producing massive convergence in economic, linguistic, and institutional standards, we should be so worded about restaurant chains and. The main theory applied in our study is the symbolic convergence theory, supported by the accommodation communication theory. Cultural convergence in historical cultural spacetime. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational. The theory advances cultural mixing and integration without the need to give up ones identity with cohabitation expected in the new crosscultural prototype of difference pieterse, 1996. The convergence theory holds that as national boundaries are eroded in the political, technological and business arenas, so too local differences in.
Convergence theory is a theory that explores the concept that as nations transition into highly industrialized nations they will develop similar cultural traits. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Aug 24, 2012 the convergence theory holds that as national boundaries are eroded in the political, technological and business arenas, so too local differences in culture will be eroded, with the end result being one global culture. Cultural diffusion can lead to cultural convergence i. Mar 08, 2007 the cultural norms underlying their claims are either similar to or complement american cultural norms, including retrograde, e. The two theories also represent the driving factors behind this theory. Five cultural dimensions which based on them hofstede classified the countries are as follows.
Siti hasnah hassan, school of management universiti sains malaysia. The divergence theory suggests that the interpersonal aspects of management will diverge and that individuals from a society will retain their. Globalization and the convergencedivergence debate. Migratory behavior of media audiences who actively seek out media entertainment and media experiences. Richard hoggart, the uses of literacy and the cultural turn 3 stuart hall 2. Indeed, while this convergence in ways of thinking and living may extend to influence cultural forms like music or food, it need not necessarily do so. Global companies use the internet for research, marketing and adapting to their customers needs. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence.
It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back. Jan 12, 2009 indeed, while this convergence in ways of thinking and living may extend to influence cultural forms like music or food, it need not necessarily do so. Jan 21, 2015 convergence theory states that the common logic of industrialism has made individuals embrace values, attitudes and behaviors similar to those common in industrialized, capitalist western countries. Cultural convergence theory is an extension of convergence theory or as more aptly known in the realm of the physical sciences, the second law of thermodynamics kincaid et al. The cultural convergence theory sees globalization as a process that leads to cultures becoming more alike, dominant groups and societies in the world being considered to have an important role to play in this tendency towards sameness. The hybridization thesis stands for cultural convergence and assimilation. Globalization and cultural convergence the globalist. Eissn 2231279x issn 22490280 42 indian journal of management science ijms conceptualizing convergence and divergence of muslim consumption behaviour in malaysia dr. In particular cultural convergence is explained in. Drama, emotion, and cultural convergence communication.
In this paper, we argue that both national and organizational cultural differences and cultural integration in the form of cultural convergence and crossvergence. Convergence theory states that the common logic of industrialism has made individuals embrace values, attitudes and behaviors similar to those common in industrialized, capitalist western countries. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Media technology has given the audience the tools to archive, annotate, appropriate, and recirculate content. Convergence theory states that the common logic of industrialism has made individuals embrace values, attitudes and behaviors similar to those. Second, drama theory explains how confrontation leads to emotional response, cognitive reorientation, and character change within a drama, both fictional and real. Cultural tradition, historical experience, and social. Sep 30, 2019 convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Cultural differences, convergence, and crossvergence as.
Jan 10, 2006 a convergence theory of communication predicts that audience members who perceive the change in characters with whom they closely identify will be influenced to change their behavior. Culture theory is a branch of anthropology, semiotics, and other related social science disciplines such as political economy, in particular, but also sociology and communication to name a few. This foundational theory states that a physical system cannot be stable if not in equilibrium, and. The united states often participates in cultural convergence when it assists a country in. In spite of the proliferation of research on cultural differences in international mergers and acquisitions, we lack systematic analyses of the impact of cultural factors on knowledge transfer. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Cultural convergence is the idea that the cultural defense claims of minority and immigrant defendants are more likely to receive accommodation when there is. It explores the flow of content distributed across various intersections of media, industries and. A brief explanation is provided for each of the model elements as well as a picture of what the convergence might look like and a plan for implementation and future research. Cultural diffusion and convergence important vocabulary. Ultimately, this could lead to a unified global culture if nothing.
Basically, the more that cultures interact, the more that their values. A critical insight into david murillos book from walmart to al qaeda dejla hrnjadovic masters thesis business economics miscellaneous publish your bachelors or masters thesis, dissertation, term paper or essay. Cultural fifth edition cult popular theoryand ural. Coteaching special education teacher will work with all students general ed and special ed. Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. Cultural diffusion, cultural divergence, and cultural. For instance, one branch of culture theory places a primary importance on the cultural institutions that are involved in the production, dissemination, and consumption of culture.
Cognitive image mapping is used to illustrate how these hypotheses could be tested with an entertainmenteducation drama about aids in africa. On the other hand, ritzer insists upon the fact that local cultures do not totally disappear as a result of. Responding to the september 2011 special issue on rethinking convergence culture, this essay seeks to identify ways that the authors thinking about convergence and participatory culture have shifted over time, often in ways that are closely aligned with the issues contributors. He is the coauthor, with sam ford and joshua green, of the 20 book spreadable media. Eisenstadt the tanner lectures on human values delivered at the university of california, berkeley may, 1989. Pdf media convergence concepts katarzyna kopeckapiech. Convergence culture is a theory which recognises changing relationships and experiences with new media.
Pdf henry jenkins convergence culture where old and new. Cultural convergence is the theory that two cultures will be more and more like each other as their interactions increase. Three multinational corporations in indonesia were chosen as subjects of this research. Convergence theory states that as nations move toward becoming fully. Creating value and meaning in a networked culture and the author or editor of another 15 books, including convergence culture 2006, fans. Both came to speak different languages and hold different religious beliefs ii. In particular cultural convergence is explained in terms of a communication matrix. Cultural convergence theory posits that as globalization spreads cultural diversity will decline and local distinctions will gradually fade. Symbolic convergence of local wisdom in crosscultural. Cultural tradition, historical experience, and social change. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. Pdf on jan 1, 2018, nebojsa janicijevic and others published cultural convergence. Cultural theory genealogies, orientations and territories david oswell xxi volume i. A student, human resources management, university of tehran, iran 3 m.
In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. We then examine novel constructs for characterizing cultures, and how to enhance the precision of cultural models by pinpointing when cultural effects are important. Media researchers have been interested in the problem of media convergence since the 1980s. Jun 19, 2006 convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Technology is a key example of cultural convergence in that it both facilitates the convergence and its use is a product of said convergence. Base and superstructure in marxist cultural theory 15 raymond williams 3. Divergence theory emphasises the need to adopt different management approaches depending on the circumstances and the goals of the organisation. Drama, emotion, and cultural convergence kincaid 2002. The cultural convergence is the mixture of the cultures in which the different types of culture are come together and increase their interaction with each other. This article argues that cultural convergence is one way to understand these results. A description is given of how cultural taste gives direction to cultural activity and how activities both use and create cultural taste and cultural capital. Levels of analysis and hofstedes theory of cultural.
Henry jenkins is a provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Hofstedes theory of organizational cultural the research findings of hofstede, describe the cultural features, and assists in clarification of some cultural and behavioral paradigms in organizations in different countries. Cambridge handbook of culture, organizations, and work. Throughout the essay, the author addresses the links between cultural and. Youth from a variety of cultures interact with social media and information sites on the internet. It makes me remember the first models of the theories of communication. Eastern and western perspectives focuses on the processes, methodologies, principles, and approaches involved in communication theory. Cultural convergence is the idea that the cultural defense claims of.
Each set presents a full contextualizing introduction by the editor and draws upon articles that map out each topics history and debates, and its theory and methods. The culture convergence is one of the type of culture theory in where the different cultures interact together ans share various types of ideas, values and behavior. Cultural convergence, divergence, and crossvergence guo. The cultural norms underlying their claims are either similar to or complement american cultural norms, including retrograde, e. This is when different cultures become similar or even come together 1. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Preface to first edition as the title of this book indicates, my subject is the relationship between cultural theory and popular culture. As discussed in one of my previous blogs, there are arguments surrounding the impact that globalisation has on both national and local cultures. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Mobile communication is at the centre of contemporary cultural. Drama, emotion, and cultural convergence 7 the purpose here is to develop a theory that explains what makes a drama effective and how an effective drama affects audience behavior.
Part iii demonstrates how lees theory of cultural convergence can. The cultural logic of media convergence henry jenkins, 2004. Borrowing from derrick bells interest convergence theory, lee argues that cultural convergence is one way to explain these results. Mobile communication is at the centre of contemporary cultural convergence. Media convergence is more than simply a technological shift.
The model involves purposeful convergence of critical selfreflection, cultural proficiency training, and knowledge of selfdetermination theory. Levels of analysis and hofstedes theory of cultural differences. Cultural convergence occurs when multiple cultures become more like one another through exposure to traditions, ideals and languages. Convergence theory definition, discussion and examples. Dec 01, 2008 for instance, one branch of culture theory places a primary importance on the cultural institutions that are involved in the production, dissemination, and consumption of culture.